How I Cut An Edge In Media Industry
A few months ago, I had a realization. In the beginning, I was ecstatic and motivated by the thought but was instantly frustrated by the idea of not being able to use it sooner.
I was referring to social media industry. Online forums, healthy exercises, diets and over all personal health complication solutions, as well as media industry related website directories; where I can see the video production expectations of potential clients across the nation. As opposed to finding target customers in my own area. You may have also experienced having decreased projects in your location; while the number of videographers has increased over time.
What does this imply?
This is an indication that a lot of people are now competing against lesser jobs. In this case, the videographer who gets chosen for the job has the cheapest rate. I wouldn’t make a reasonable profit if I join that competition.
What my strategy was like?
I decided to start looking for project opportunities all over the United States instead of just within my 150 mile radius service area. I figured that the more media industry could generate, the better off I’d be so why not step outside my comfort zone for a bit. Just to see what happens.
What did I find?
I discovered that there are still a lot of media industry who still prefer to work with efficient videographers like me; as long as I’m able to manage the video project while I’m away. Most of the time, clients don’t like incurring travel expenses for you to be personally involved in the shoot. If you can’t think of an alternative for this, you won’t get the project.
Before everything else, you should already set your media industry’s expectation that you will hire a local videographer; in order to assist you with the project. If you can’t find anyone in that location, use Facebook or Twitter to find someone immediately.
Example Project for a Client in New Jersey
Because I’m located in Chattanooga, Tennessee, New Jersey isn’t part of the area where I expect to find connections on video projects or have them as clients.
However, by getting out of my marketing comfort zone, I got an opportunity to connect with this prospect online. We exchanged emails. I asked him simple questions about his project. As I’ve mentioned before, asking questions related to a project is the best way to build credibility. Most videographers will simply provide an estimate. Without getting to grasp extra about a task or the prospect’s motivation in developing the project.
With the aid of asking more questions, I acquired extra responses. Quickly, we were discussing the challenge over the media industry. A few days later, I acquired an email asking me to signal the agreement form. The week after that, he dispatched me a deposit verify. Eureka! The place have you ever been my whole existence you effective little advertising strategy?
When I had the contract
Till then, I needed to contact my pal, Jim Anderson. Jim and I on the whole communicated by means of Facebook previously 12 months. He already knew some of my academic fabric; so I trust that we’ll have a fashioned working out on how I need my freelancers to work for me in my video trade.
Once the shoot was once entire, he shipped a tough power to me. Then I dumped the files onto my challenge drive. Now the mission is on the segment the place, each undertaking will get to irrespective of where the patron is located.
From Chattanooga, I’m going to make the edits as well as share the clips on-line for the client to check. Once they’re joyful with the results; I will create the media industry copies, ship them and send an bill for his or her final payment.
They were rapid to pay the deposit on the beginning of the challenge. So I trust that they will not have any disorders making the final fee. This manufacturer is an global enterprise. Therefore, I have already been installed as an professional seller with their accounting department. Which gives me even more relief that the invoice will receives a commission on time.
Try to reach out to potential clients in other cities
Use Facebook, Twitter as well as LinkedIn to find people who fit your target market news and communicate to them. You might not be reciprocated immediately. But with consistent effort, you will eventually find media industry opportunities for new video projects that you just won’t get in your area.